The "Sun Tzu Quotes" meme features a portrait bust of the ancient Chinese military general and philosopher Sun Tzu, author of The Art of War, set against a black background. The template typically places text to the right of his image. While occasionally used with real quotes, its most popular usage is to attribute completely fake, absurd, or humorous modern advice to him, framing it as profound ancient wisdom. The meme gained widespread popularity on platforms like Reddit and YouTube, often overlapping with gaming culture (such as Team Fortress 2) and online forums. It is commonly used to mock pseudo-intellectualism or to comically elevate mundane, everyday logic into epic, high-stakes military strategy.