Bad Luck Brian is an internet meme featuring a yearbook photo of a young man, Kyle Craven, with braces and an awkward, somewhat pained smile, wearing a plaid vest. The meme originated in 2012 when Craven's friend posted his embarrassing high school photo on Reddit. It quickly gained popularity as an image macro. The meme's meaning revolves around ironic bad luck. It depicts a character who consistently experiences unfortunate, often comically disastrous, outcomes in various situations, regardless of his intentions or efforts. Bad Luck Brian is typically used with a two-line caption: the top line sets up a common or positive scenario, and the bottom line reveals a hilariously disastrous or unlucky twist. It's employed to highlight relatable everyday mishaps, unfortunate coincidences, or just generally terrible luck, often eliciting humor through schadenfreude or shared experiences of misfortune.