"Keep Calm And Carry On" is a motivational poster produced by the British government in 1939 in preparation for World War II. The poster was intended to raise the morale of the British public, threatened with mass air attacks. It was largely forgotten until it was rediscovered in 2000, subsequently becoming a popular meme and cultural phenomenon. Its original meaning encourages resilience, composure, and perseverance during challenging times. In meme culture, it's frequently parodied by replacing the original text with various humorous, ironic, or situation-specific phrases, while maintaining the iconic font and crown design. It is often used to express a calm or resigned attitude in the face of everyday struggles or absurd situations.