"This Is Brilliant But I Like This" is a popular two-panel meme originating from a 2013 episode of the British automotive show *Top Gear*. In the meme, Jeremy Clarkson, standing next to a white Volkswagen Up!, declares "This is brilliant," acknowledging its objective merits. In the second panel, Richard Hammond, next to a red Ford Fiesta, states "But I like this," expressing his personal, perhaps less logical, preference. The meme is used to humorously illustrate a situation where one option is objectively superior, more practical, or well-regarded, yet the individual's personal preference leans towards another, often less optimal, choice. It's frequently applied to product comparisons, lifestyle choices, or any scenario involving a decision between a "head" choice and a "heart" choice.